Vasu
Reddy from Chicago
The
fundamentals of success of an enterprise will be largely based on
great marketing of its products and services. Having developed great
products and fantastic services, doesn't give an automatic
recognition and acceptance in the markets without targeted marketing.
Just about every product; big or small invest a great deal of
resources for bringing the product to market and also keeping the
product alive in the minds of the buyers will constant bombarding of
advertising. With media, TV and Radio blasting stuff 24/7/365, there
is plenty of air space and ears that needs to be filled with
promotions and advertising, and there is no lack of audience for just
about every programming.
Great
products and great services definitely need marketing and promotions;
even apple and Mercedes need to be constantly pushed to the market
(as well as many other great products and services) to keep people
constantly aware of the latest and greatest in their product space.
The media never stops pushing even cola which just about everyone in
the world has a favorite one. The art of constantly reminding people
of a product is taken to greater lengths each year with more and more
focused and polished advertising and marketing. The overall success
of the product or service is directly proportional to how successful
the marketing campaign is to reach out to the target audience.
As
with products and services, nations also market themselves as great
places to invest and promote their countries as places which are a
must for tourists. Nations use their bast face to promote their
countries and try and target the global audience for attracting more
and more visitors each year. Even the USA, UK and other major
economies constantly promote each of their nations to the global
audience as places to visit, and in many cases the states with in
each of the nations keep publicizing their locations to attract
visitors and also investments. Road shows and promotions are also
common while pushing stuff into the market. Today we see movies
being promoted with so much expense and hype, the marketing budgets
sometimes equal the cost of production. Everyone, every media and
every company and every nation is constantly trying to woo more and
more public to embrace their product or service.
Even
president Obama is not too shy in promoting the USA and its tourism
and enterprise. There is no markets or there is no people on earth
who will not be targeted even by the greatest companies or national
leaders. Typically displaying the competence and the infrastructure
for the businesses and the beauty, culture and historical
significance along with weather and activities for tourism are hyped
with absolutely stunning locals, pictures and people. It works and
there by constantly marketing stuff pays dividends.
Looking
at India, which is a relatively young independence (1947 is young in
the earth years) has quite a standoffish attitude in pushing products
and services. Although the recent years have seen movie makers
taking the lead on promotions, and also some of the major companies
following suit with their global counterparts, the marketing of the
nation has been a non-existing activity for the head of the state or
higher level politicians. Come the new prime minister, Mr. Modi this
has dramatically changed. Here is the head of the state who is
constantly promoting the country and its needs, and he is not shy
about asking other nations and industries and private investors to
come and invest in India. As months go by in office, Modi is
constantly on the horn touting his administration and his policies to
bring more and more investments into India. For a politician he is
very savvy with marketing and promoting his agenda. For the first
time India does have a great resources in the PM himself as the best
marketing lead. Modi often and constantly markets his agenda and
also his country. For a stodgy political system in India, it is
great to have a PM who is a great marketing lead. Not only his work
ethic but also his personal pitch to the world is a welcome sight
from old age politicians that have represented India prior to Modi.
All
Modi now needs is the support of his countrymen in delivery of the
great market he is pitching to the world. The people and their
competence, the systems and their ease in building new business, the
politicians and their age old issues of graft, the country and its
attitude towards work and enterprise, delivery and dedication; there
are so many more aspects to a successful nation. Modi promises all
this and aggressively markets the nation, and with wonderful
reception wherever he goes to. All we have to do now is to start to
deliver to his promise.
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