Showing posts from November, 2014

Marketing the Nation

Vasu Reddy from Chicago
The fundamentals of success of an enterprise will be largely based on great marketing of its products and services. Having developed great products and fantastic services, doesn't give an automatic recognition and acceptance in the markets without targeted marketing. Just about every product; big or small invest a great deal of resources for bringing the product to market and also keeping the product alive in the minds of the buyers will constant bombarding of advertising. With media, TV and Radio blasting stuff 24/7/365, there is plenty of air space and ears that needs to be filled with promotions and advertising, and there is no lack of audience for just about every programming.
Great products and great services definitely need marketing and promotions; even apple and Mercedes need to be constantly pushed to the market (as well as many other great products and services) to keep people constantly aware of the latest and greatest in their …

Winter is Here

Vasu Reddy From Chicago
This week we are bracing for another polar vortex. Its only the second week of November and a couple of weeks away from thanksgiving of 2014, but we already are bracing for really cold weather. Last year when the word polar vortex was popularized by the news channels (constantly), I had the impression that this polar vortex phenomenon was only once in a while happening, and did not expect it to be as soon as with in a year of the last polar vortex.
We had a relatively mild summer in Chicago this year after a regular winter last year. Actually the summer time seems to just come and go, as there was no let up of winter until late into the spring and the winter has already arrived by early November. After all these years of life in Chicago, the cold weather doesn't bother me, but it is interesting to see the winters come early and be severe for several months. This was the pattern we are used to here, but for a few years we had mild winters…

Money Matters

Vasu Reddy From Chicago
India's obsession with money in Switzerland banks is as old as the country's 1947 independence from the British. It might be a story for the movie makers in India and or also to the Mission Impossible franchise. The fact of the matter is that everyone knows that people with big pockets and or political connections will try to stash their money in tax havens to avoid paying their fair share of their in-country taxes, and also people who take money in return for personal or professional help and don't report the commissions, or simply people who take money that doesn't belong to them; all and many more will try to find havens for their ill gotten money to avoid both paying taxes and also reporting the money sources.
Even legitimate business, who work globally will always find tax loopholes to work within the law, and try to reduce the tax burden on corporations; all legal but when exposed becomes a concern for the country and the …